Simply Recipes
Simply Recipes is a trusted online resource for home cooks seeking delicious, stress-free meals. Founded in 2003 by Elise Bauer as a personal recipe blog, Simply Recipes has grown into a vibrant community with over 3,000 tested recipes, guides, and meal plans, reaching more than 15 million readers monthly worldwide. The site is driven by a diverse team of recipe developers, food writers, recipe and product testers, photographers, and other creative professionals, all dedicated to helping home cooks achieve "kitchen wins."
From Blog to Beloved Brand
Elise Bauer's journey with Simply Recipes began in 2001 during a period of recovery from chronic fatigue. Documenting her parents' cooking became a passion project, evolving into the popular blog we know today. In 2020, Simply Recipes joined the Dotdash Meredith family, a leading media company based in New York.
The Simply Recipes Approach to Food
Simply Recipes champions a balanced approach to cooking, primarily using fresh, unprocessed ingredients while acknowledging the convenience of canned, frozen, and prepared options. The site embraces a diverse diet, celebrating everything from real butter and cream to an abundance of fruits and vegetables, lean proteins, and the occasional indulgence.
The Recipe for Success
Simply Recipes adheres to a rigorous process for recipe development and testing, ensuring that every recipe meets three key criteria:
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Functionality: Recipes must be easy to follow and deliver consistent results.
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Deliciousness: Dishes should be enjoyable and satisfying.
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Value: Recipes must be worth the time and effort, encouraging cooks to make them again and again.
This meticulous approach involves expert recipe developers, thorough in-house reviews and edits, and testing by home cooks using standard kitchen equipment. Simply Recipes iscommitted to providing high-quality, human-created content, and does not use AIgenerated content.
A Commitment to Diversity and Inclusion
Simply Recipes welcomes everyone to the table, regardless of race, religion, gender, sexual orientation, age, background, or ability. The site strives to be a resource for all home cooks and actively works to reflect this inclusivity in its content and hiring practices. Simply Recipes is committed to continuous improvement in diversity and inclusion efforts. Concerns regarding cultural appropriation, bias, or insensitivity can be reported via email, and are reviewed by an editorial team and an Anti-Bias Review Board.
Community Engagement and Product Reviews
Simply Recipes values community feedback and moderates comments to maintain a respectful environment. Constructive criticism is encouraged, while disrespectful or spammy comments are not approved. Product reviews are independent and based on research and testing, with potential commissions earned through affiliate links.
The Team Behind the Recipes
Simply Recipes boasts a talented team of professionals, including General Manager Emma Christensen, Associate Editorial Director Myo Quinn, and several editors, writers, photographers, and other contributors. The site also benefits from the leadership of Eric Handelsman, Senior Vice President of Dotdash Meredith's Food + Drink group, and Alison Mango, Associate Product Director.
About Dotdash Meredith
Simply Recipes is part of Dotdash Meredith, the largest digital and print publisher in America, reaching nearly 200 million people with over 50 iconic brands.